Category: Insights

SEO can be complicated, but it doesn’t have to be. Understanding the fundamentals can help you take your website growth to its next level. Here are 5 principles to consider when doing SEO: 1. Avoid technical complications Use a website builder, like SquareSpace and Shopify. That way, you can get a good-looking website launched quickly,…

When it comes to lead gen, many dentists and dental practices find their new clients coming from referrals, or word-of-mouth. However, there comes a time when you realize that more needs to be done. You’ve heard of SEO, PPC, and other forms of marketing. Which one is best for you? There are two major levels…

What better way to get free traffic than earning it through Google and search engine optimization (SEO). You can achieve great results through SEO with a highly-defined focus on a particular niche, and employing the basic principles of E-A-T. Here is how you can take advantage of Google’s favor for trusted and authoritative experts. What…

Patients are getting smart when they pick a new doctor. They look up their doctors to see what others have to say about them, before deciding. This means health clinics need to have a positive presence online. Carefully managing reputation and asking for reviews is essential. They can mean the difference in winning a new…

It could be an SEO agency. It could also be an SEO expert/freelancer. My biggest takeaway from my experience in doing SEO both for client sites and my own is that SEO is easy. As long as you don’t make critical errors. There are numerous guides out there on the web that you can research.…

Patients are getting smart when they pick a new doctor. They look up their doctors to see what others have to say about them, before deciding. This means health clinics need to have a positive presence online. Carefully managing reputation and asking for reviews is essential. They can mean the difference in winning a new…

What better way to get free traffic than earning it through Google and search engine optimization (SEO). You can achieve great results through SEO with a highly-defined focus on a particular niche, and employing the basic principles of E-A-T. Here is how you can take advantage of Google’s favor for trusted and authoritative experts. What…

Internal serves many essential functions. Doing so correctly not only gives your site the topical relevancy and authority it needs to rank, but can also provide a fluent flow of link equity from one page to the next. This is particularly useful for pages that are alone (orphaned). So what makes internal linking such a…

When it comes to lead gen, many dentists and dental practices find their new clients coming from referrals, or word-of-mouth. However, there comes a time when you realize that more needs to be done. You’ve heard of SEO, PPC, and other forms of marketing. Which one is best for you? There are two major levels…

There are many traffic channels for digital marketing to capitalize. The most frequently asked question is whether SEO or PPC is better for me. Let’s get to know the two, and see which is best for you. Uplist to follow when deciding on the best investment right for you: What do you want from your…