SEO can be complicated, but it doesn’t have to be. Understanding the fundamentals can help you take your website growth to its next level.
Here are 5 principles to consider when doing SEO:
1. Avoid technical complications
Use a website builder, like SquareSpace and Shopify. That way, you can get a good-looking website launched quickly, then focus on growing your business.
Improving your website experience is important, but you want to avoid breaking it, taking too long to launch, and stressing over how to manage it.
<<Work-in-progress>>
2. Creating content leads to growth
You need to put something out in the world in order to get traction. When it comes to SEO, that is content.
Use your competitors to learn what commercial content they are making, and target the same by creating content that puts you on par with them or better.
Bolster your commercial content by considering your buyer’s journey, and creating supporting content that links to it.
SEO tools like Ahrefs and Semrush can help. They also have a lot of great beginner guides, like this and this.
3. Lean on winning clusters and fish for new opportunities
Reviewing your analytics and competitive research is key. Set up Google Analytics. Start using SEO tools for research.
You’ll also want a keyword tracker with daily tracking to monitor the performance of your key pages, too.
If a group of pages is winning, find other keywords in the same group.
If you don’t know, you might need more pages in that group first.
If you have enough, dedicated resources to exploring other groups.
4. Link your content together
We call this interlinking, and it’s the easiest way to win.
From a user experience, it gives people useful ways to continue their research.
From an SEO perspective, it builds authority to the appropriate pages.
The home page of most websites is usually the strongest in authority. Leverage this by interlink to your most important commercial content.
The navigation menu is another place to put key commercial pages.
Don’t forget to interlink from every other page, too.
5. Promote your content
Getting backlinks from other websites is a necessity to SEO. It’s time consuming, but is a must so Google knows which website is popular.
Look up email outreach tools and pick one that not only schedule email follow ups, but also makes researching who to reach out to easier.
Don’t forget to vet who you connect with.
Wrapping up
TBD
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